Cases
Selected collaborations
UGC via Aller Media
Big Dollar × Aller Media
When Aller Media needed UGC content for Big Dollar, they chose me. The brief: create authentic content that highlights the store's interior department and drives new customers.
The results spoke for themselves. Big Dollar was so pleased they ordered two more campaigns. Three in total. Not because I have the most followers — but because my content delivers.
"When a media agency chooses you, and the client comes back three times, that's the best reference."
Influencer collaboration — 3 months
Papirværk
Three months of collaboration with Papirværk to spread the message about their sustainable posters, printed on handmade paper from recycled waste.
The campaign focused on showing the posters in real homes — not styled beyond recognition, but as a natural part of everyday interiors. Authentic content that inspires purchase.
"Sustainability needs to feel genuine, not preachy. That requires content that shows rather than tells."
Own concept — ongoing
Kids room makeover
I developed the concept myself: a complete makeover of my daughter's room, documented as a series. Then I reached out to brands that fit the vision.
The response was overwhelming. Brands want to be part of a narrative — not just a single post. The series shows the entire journey from idea to finished room, creating engagement that one-off posts never can.
"The best campaigns start with a good story. Branded content that feels like content, not advertising."
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